At Anyfin, we’re on a mission to put the power back in the hands of the consumer, making it as simple as possible to refinance a loan and giving consumers the rates they deserve. We’re growing fast and are looking for a Performance Marketing Specialist to help us develop Anyfin into a world-class brand. We hope that is you!
Are you a numbers driven person who is experienced in running paid online marketing activities hands on? Are you eager to shape an innovative Fintech company and accelerate its growth in its earliest days? We are looking for a Performance Marketing Specialist to strengthen our team. The right candidate will be the driver of spreading awareness and acquiring customers through all online channels. Are you an expert in acquiring users through online channels such as Google Search, social ads, programmatic and video campaigns? Maybe you are familiar with even more channels and would love to test them out? You will be in charge of managing the budget assigned to each channel, will keep a close eye on the campaigns' performance and will make sure that all the KPIs are reached.
· Manage, evaluate and optimise all online customer acquisition campaigns
· Manage the budget and make sure that the KPIs are reached across all channels
· Report on-going performance and analyze LTV, CPA/CAC, PBT and ROI
· Investigate and assess opportunities from new media channels to accelerate growth
· Work closely with the rest of the company to improve the product, website and optimization software to maximize growth
We want you to have
· Motivated mindset and be genuinely interested in online marketing
· Work experience from performance marketing with a strong track record
· Excellent English skills
· Strong analytical mind set and attention to details
· Experience from working with relevant KPIs such as CPA/CAC, LTV, PBT, etc
We believe you have
· MSc or BSc in a technical field or a Business degree from a top tier university